Marketing A Game Concept

E.A.R. Epically Awesome Racing

Premise - High Concept

“Oil, check. Tyres, check. Fuel, check. Seatbelts, check. Guns, check. Destruction, likely.”

Player Motivation

The player will be motivated to complete the game 100%. Obtaining every gold trophy, collectable and unlockable as they progress. The player will also be motivated to play after the career mode has ended, in order to continue earning rewards from replaying completed races.

Unique Selling Proposition (USP)

-          Vehicular combat based on realistic physics.

-          Never seen before in the market.

-          Bringing two different racing genres and merging them into an enjoyable experience.

Target Audience

16-25 year old male racing gamers from a simulation background that enjoys vehicular combat too. The game will be aimed at fans from titles such as Gran Turismo and Destruction Derby.

Genre

Vehicular combat with realistic physics (simulation).

PEGI Rating

12+ - Violent warfare between vehicles and mild bad language. 

Target Platform and Hardware requirements

-          Playstation 3 console.

-          Offline single and multiplayer will require 2 control pads.

-          Online/LAN multiplayer will require the console to be online.

-          Steering wheel accessories compatible.

-          1080p HD enabled when using a compatible television or monitor.

Licence

All assets in E.A.R. are original works and require no licensing. Any resemblance to real life brands is merely coincidental and not intentional.

Competitive Analysis

Due to the unique genre given to E.A.R., there is no direct competition in this segment of the market. However there are some current generation vehicular combat games, although based on arcade physics, which may compete on the vehicular combat level only.

Burnout Paradise

-          Burnout Paradise is arguably the most popular vehicular combat game on the market today for home consoles. Although the combat is mostly pushing and shoving compared to E.A.R.’s arsenal of guns and missiles, Burnout Paradise uses a free roaming environment and online party modes. E.A.R. will hope to counteract this with the promise of car customisation and plenty of game modes to be used on and offline.

Mario Kart

-          Mario Kart is very popular among hand-held console gamers. The 8-player action makes for great competition online and in a room with friends and family. Power-ups are picked up during the race and can be used to slow down your opponents. Mario Kart’s high popularity comes from the multiplayer aspect, making it a fun and enjoyable experience for anyone who plays, even if they dislike racing games. E.A.R. will hope to counteract this with enjoyable multiplayer experiences across a number of game modes, although the experience will be different, players will find great pleasure in the multiplayer racing.

Goals

The expectations of E.A.R. are that players will want to play it because it’s different to anything else on the market at the moment. Simulation gamers will enjoy the realistic physics and have fun with the combat aspect built into that. Fans of vehicular combat will enjoy the greater challenge from the game, plus the spectacular dogfights that can occur in battle.

The product has the potential to be a successful game, as it would give players a new experience that perhaps they have never seen before on a video game.

By creating toys and models based on the vehicles, environments and characters in E.A.R., a great merchandising opportunity can be found. These products can be purchased as play-things or collectable items. Limited edition merchandise may become a good investment in the following years.

The game is targeted at the 16 - 25 year old age range. By using internet adverts and magazine adverts, E.A.R. will be exposed to its target audience in great numbers.